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Friendster and My Space had millions of users, a ton of engagement, and all the press attention they wanted.

Press and analysts characterized Linked In in one of two ways: “Linked In is an interesting niche that might be worth paying attention to” or “Linked In is the Friendster for business”.

Any disagreement will likely cause serious problems down the road.

Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” is.

Entrepreneurs often ask me for help with their pitch decks.

Because we value integrity and confidentiality at Greylock, we never share an entrepreneur’s pitch deck with others.

I think that recruiter really overstated this to you.

For example, if I were pitching Linked In’s Series B today with what I now know about successful pitches, the investment thesis would be: Clearly articulate your investment thesis so investors can offer feedback that helps you refine it, eventually getting to a place where you both agree on it.What I’ve honorably been able to do, however, is share the deck I used to pitch Linked In to Greylock for a Series B investment back in 2004.This past May was the 10th anniversary of Linked In, and while reflecting on my entrepreneurial journey, I realized that no one gets to see the presentation decks for successful companies.Instead, our strategy was to steer immediately into the revenue question because that was the top concern of investors in 2004.And remember, Linked In was a consumer internet play with moderate consumer traction and without a dime of revenue.

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